Your Website Optimization Command Center
Built by marketers who got tired of burning money on pages that looked great but converted like garbage — and missed the AI search revolution entirely.
Why We Started
We spent $47,000 on ads driving traffic to a landing page we thought was perfect. Turns out, it was a dumpster fire. The headline was confusing, the CTA was buried, and our page loaded slower than a dial-up connection in 1998.
We hired a CRO agency. They charged us $3,500 for a PDF report that took 3 weeks and told us things like "consider A/B testing your button color." Groundbreaking.
So we built FixRoast — the brutally honest optimization platform that gives you agency-level insights in under 2 minutes, not 3 weeks. Conversion optimization, AI search visibility, and competitive intelligence — all in one place.
Pages analyzed
Avg. score lift
Analysis time
Issues fixed
Kill the $5,000 CRO audit. Give every founder the tools to convert more, rank in AI search, and outsmart competitors.
Three modules. One platform. Conversion optimization, AI search visibility, and competitive intelligence — all for less than what agencies charge for a single call.
Why We Built AI Search Optimization
SEMrush optimizes for Google's 10 blue links. But 40% of searches are now AI-assisted. When users ask ChatGPT, Claude, or Perplexity for recommendations, they're not clicking through to websites — they're getting direct answers.
Traditional SEO won't get you cited by AI assistants. It won't get you into Google's AI Overviews. That's why we built AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
We're not just fixing landing pages anymore. We're helping you dominate both human conversions AND AI search.
Conversion
Roast & optimize pages
AI Search
AEO & GEO optimization
Competitors
Track & outperform rivals
What We Stand For
Brutal Honesty
We tell you your baby is ugly so it can grow up to be a supermodel. Sugar-coating is for cereal, not conversion rates.
Speed Over Perfection
60-90 seconds to know what's broken. Not 3 weeks, not "we'll circle back." Your competitors aren't waiting, why should you?
No Gatekeeping
Free tier that actually works. Because good conversion advice shouldn't require a $10K/month retainer and a 6-month contract.
Ready to Stop Guessing?
Optimize your conversions, dominate AI search, and outpace competitors. Start free — upgrade from $12/mo when you're ready.