Your Website Optimization Command Center
One person, one tool. Built because every page I shipped looked fine and converted badly, and nothing on the market would just tell me why.
Why I built this
Every time I shipped a landing page, the same thing happened. It looked good. Traffic arrived. Almost nobody converted. And I could never work out which part was to blame: the headline, the layout, the load time, or the whole idea.
The advice out there is either too vague to act on (“try A/B testing your button colour”) or costs more than the page earned. Ask ChatGPT and you get a polite essay. What I wanted was something that would look at the actual page and say this is the problem, here's the fix.
So I built it. FixRoast screenshots your page, pulls real Core Web Vitals from Google, and scores eight things that actually move conversions: then hands back specific changes, not homework. It also checks whether AI assistants can find you at all, which is quietly becoming the thing nobody's watching.
Pages roasted
Average first score
Analysis time
Scored dimensions
Kill the $5,000 CRO audit. Give every founder the tools to convert more, rank in AI search, and outsmart competitors.
Three modules. One platform. Conversion optimization, AI search visibility, and competitive intelligence, all for less than what agencies charge for a single call.
Why We Built AI Search Optimization
Most SEO tools optimize for Google's ten blue links. But a growing share of buying research now starts inside an AI assistant. When someone asks ChatGPT, Claude, or Perplexity for a recommendation, they are not clicking through to websites, they are getting a direct answer.
Traditional SEO won't get you cited by AI assistants. It won't get you into Google's AI Overviews. That's why we built AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
It is not just landing pages anymore. It is being findable in both human conversions AND AI search.
Conversion
Roast and optimize pages
AI Search
AEO and GEO optimization
Competitors
Track and outperform rivals
What We Stand For
Brutal Honesty
We tell you your baby is ugly so it can grow up to be a supermodel. Sugar-coating is for cereal, not conversion rates.
Speed Over Perfection
60-90 seconds to know what's broken. Not 3 weeks, not "we'll circle back." Your competitors aren't waiting, why should you?
No Gatekeeping
Free tier that actually works. Because good conversion advice shouldn't require a $10K/month retainer and a 6-month contract.
Ready to Stop Guessing?
Find out what your page is doing wrong, and what to change first. Start free, upgrade from $12/mo when you're ready.