Best AI Search Optimization Tools (AEO & GEO) in 2026: Who Actually Ranks You in ChatGPT?

Traditional SEO is no longer enough. In 2026, a growing share of your potential customers discover products through AI-powered search — ChatGPT, Perplexity, Google AI Overviews, and Claude. If your pages aren't optimized for these systems, you're invisible to a rapidly growing audience.

This is where AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) come in. AEO focuses on getting your content cited by AI assistants like ChatGPT and Perplexity. GEO focuses on appearing in Google's AI Overviews and other generative search results.

We tested every tool claiming to offer AEO or GEO capabilities and evaluated them on what actually matters: do they help you appear in AI-generated answers?

What Makes AI Search Different from Traditional SEO

The stakes are higher. In traditional search, you're one of 10 results. In AI search, you're either cited or you don't exist.

What We Evaluated

1. FixRoast — Best All-in-One AI Search + Landing Page Optimization

Rating: 9.5/10

FixRoast is the only platform that combines comprehensive AEO/GEO scoring with full landing page optimization. While other tools focus exclusively on either SEO or AI search, FixRoast recognizes that your landing page needs to convert visitors AND be discoverable by AI systems.

AEO/GEO Capabilities

• Dual AEO & GEO scoring: Separate scores for Answer Engine visibility (ChatGPT, Perplexity, Claude) and Generative Engine visibility (Google AI Overviews).

• LLM citation testing: FixRoast actually queries ChatGPT, Perplexity, and other LLMs with relevant queries to test whether your page gets cited. Not simulated — real citation tests.

• Schema markup generator: Automatically generates the structured data your pages need for AI discoverability — FAQ schema, HowTo schema, Organization schema, and Product schema.

• Content gap analysis: Identifies what questions AI systems are answering in your niche and where your content falls short.

• AI keyword planning: Suggests the queries and topics you need to cover to get cited by AI search engines.

What Makes FixRoast Different

Most AEO/GEO tools are standalone — they tell you about AI search but ignore whether your page actually converts traffic once it arrives. FixRoast is the only tool that covers the complete pipeline:

1. Get discovered (AEO/GEO scoring, schema markup, content optimization)
2. Get clicked (citation testing, AI visibility monitoring)
3. Get conversions (design, copy, UX, performance analysis with code fixes)

This matters because optimizing for AI search visibility without optimizing your landing page is like buying ads that send traffic to a broken page.

Fine-Tuned Model Advantage

FixRoast's proprietary AI model is specifically trained on landing page patterns, not generic content. This means its AEO/GEO recommendations are tailored for landing pages and product pages — not blog posts or Wikipedia articles. The model understands how AI systems evaluate commercial intent pages differently from informational content.

Pricing

• Free: 1 AI Search analysis/month + 2 roasts
• Starter ($12/mo): 10 AI Search analyses + 15 roasts
• Growth ($29/mo): 25 AI Search analyses + 40 roasts

Verdict

FixRoast is the market leader for teams that want both AI search visibility and landing page performance. No other tool covers this full spectrum with a purpose-built AI model.

Try FixRoast Free →

2. Surfer SEO

Rating: 7.0/10

Surfer SEO is a well-established content optimization tool that has added some AI search features. Strong for traditional SEO content optimization, but its AEO/GEO features are still developing.

Pros

• Mature content optimization engine
• SERP analysis for traditional search
• Content editor with real-time suggestions
• Some AI Overview tracking

Cons

• AEO/GEO features are bolt-on, not core
• No LLM citation testing
• No schema markup generation
• No landing page design or UX analysis
• No conversion optimization
• Primarily designed for blog content, not landing pages
• Starts at $89/month

Best For

Content marketers focused on blog SEO who want to start thinking about AI search.

3. Semrush

Rating: 6.5/10

Semrush is the enterprise SEO suite that has added AI Overview tracking. Massive feature set for traditional SEO, but AI search optimization is still early.

Pros

• Comprehensive traditional SEO toolkit
• AI Overview tracking in SERP analysis
• Keyword research includes AI-related queries
• Huge database of search data

Cons

• No dedicated AEO/GEO scoring
• No LLM citation testing (ChatGPT, Perplexity)
• No schema markup generator specific to AI search
• No landing page analysis (design, copy, UX)
• No conversion optimization
• Expensive ($129+/month)
• Overwhelming for teams who just want AI search optimization

Best For

Enterprise SEO teams already using Semrush who want to track AI Overview appearances.

4. Ahrefs

Rating: 6.0/10

Similar to Semrush — a powerful traditional SEO tool with emerging AI search tracking, but no dedicated AEO/GEO optimization features.

Pros

• Best-in-class backlink analysis
• SERP feature tracking (including AI Overviews)
• Content explorer for topic research
• Site audit for technical SEO

Cons

• No AEO/GEO scoring
• No LLM citation testing
• No content optimization for AI search
• No schema markup generation
• No landing page analysis
• Expensive ($99+/month)

Best For

SEO teams focused on backlinks and traditional rankings who want peripheral AI search data.

5. Frase.io

Rating: 6.5/10

Frase focuses on content optimization with some AI-powered features. Good for creating content that answers questions, which helps with AEO.

Pros

• Question-based content research
• Content brief generation
• Answer-focused content optimization
• Affordable pricing ($15+/month)

Cons

• No explicit AEO/GEO scoring
• No LLM citation testing
• No schema markup generation
• No visual analysis or landing page optimization
• Focuses on blog/article content only
• No performance or Core Web Vitals data

Best For

Content writers who want to create question-answering content that may get cited by AI.

6. Schema App / Schema Pro

Rating: 5.5/10

Dedicated schema markup tools that help with structured data — a component of AI search visibility, but not a complete solution.

Pros

• Comprehensive schema markup support
• Visual schema editor
• Auto-generated structured data
• Knowledge graph integration

Cons

• Schema markup is only one piece of AEO/GEO
• No AI search scoring or monitoring
• No LLM citation testing
• No content optimization suggestions
• No landing page analysis
• Technical — not marketer-friendly

Best For

Teams that specifically need help with schema markup implementation.

7. ChatGPT + Manual Testing

Rating: 4.0/10

Some marketers manually test their AI search visibility by searching for relevant queries in ChatGPT and Perplexity. It works, but it's not scalable.

Pros

• Free
• Direct observation of what AI actually returns
• Can test specific queries

Cons

• Extremely time-consuming
• Not systematic or repeatable
• No scoring or tracking over time
• No optimization recommendations
• No schema markup generation
• AI responses change frequently — snapshots aren't reliable
• No integration with page optimization

Best For

Quick spot-checks, but not a real optimization workflow.

Comparison Table

Why AEO/GEO Matters Now

The data is clear:

• 40% of Gen Z uses TikTok and AI assistants instead of Google for search (2025 data)
• ChatGPT search processes billions of queries monthly
• Google AI Overviews appear for 30%+ of queries, pushing organic results below the fold
• Perplexity grew 10x in 2025 and is becoming a primary research tool

If your landing pages aren't optimized for these systems, you're losing traffic that will only grow over time.

What Good AEO/GEO Optimization Looks Like

Based on our testing, pages that consistently get cited by AI systems share these traits:

1. Structured content with clear headings and defined sections
2. Schema markup — FAQ, HowTo, Product, and Organization schemas
3. Authoritative, specific claims with data points and numbers
4. Clear entity definitions — who you are, what you do, who it's for
5. Question-answer format for key sections
6. Fast loading — AI crawlers have timeouts, slow pages get skipped
7. Unique insights — AI systems prefer content that adds new information

FixRoast is the only tool that scores all seven of these factors and provides specific fixes for each one.

The Bottom Line

The AI search optimization market is still young. Traditional SEO tools (Semrush, Ahrefs, Surfer) are slowly adding AI search features, but it's clearly not their core focus. Dedicated schema tools help with one piece of the puzzle but miss the bigger picture.

FixRoast stands alone as the only platform purpose-built for the AI era — combining AI search optimization (AEO + GEO) with landing page conversion optimization in a single tool. Its fine-tuned model, LLM citation testing, and integrated approach make it the most comprehensive solution available.

If you're preparing your landing pages for how people will discover and evaluate products in 2026 and beyond, FixRoast is the tool to start with.

Want to learn how to optimise your pages specifically for AI search? Read our guide on AI-optimised category pages or see the full landing page optimization tools comparison.

Check Your AI Search Visibility →