Behavior Analytics

FixRoast vs Hotjar

Hotjar shows you where users click. FixRoast tells you why they're not converting — and gives you the exact fixes.

FixRoast

Recommended

FixRoast is an AI-powered landing page optimization platform. Every recommendation is backed by real Google PageSpeed data. A fine-tuned AI model analyzes design, copy, UX, Core Web Vitals, AEO & GEO — delivering ready-to-implement fixes in 90 seconds.

Hotjar

Hotjar is a behavior analytics tool providing heatmaps, session recordings, and user feedback surveys. It shows how users interact with your pages.

Feature-by-Feature Comparison

Feature

FixRoast

Hotjar

Note

AI-powered page analysis

FixRoast analyzes 8 dimensions with AI; Hotjar requires manual interpretation

Real PageSpeed data backing

Every recommendation linked to actual Core Web Vitals metrics

Heatmaps

Hotjar's core feature — visual click/scroll maps

Session recordings

Watch real user sessions

Ready-to-implement fixes

FixRoast gives code fixes; Hotjar gives raw data to interpret

Copy rewriting

AI rewrites every headline and CTA with 3 tone variants

AEO & GEO optimization

AI search visibility scoring — Hotjar doesn't address AI search

Core Web Vitals analysis

Performance scores with specific fix priorities

Competitor analysis

Side-by-side comparison with weekly monitoring

User surveys & feedback

Collect direct user feedback

Instant results (90 seconds)

FixRoast delivers analysis instantly; Hotjar needs traffic data over time

No code installation required

Just enter a URL; Hotjar requires tracking script installation

AI-powered page analysis: FixRoast analyzes 8 dimensions with AI; Hotjar requires manual interpretation

Real PageSpeed data backing: Every recommendation linked to actual Core Web Vitals metrics

Heatmaps: Hotjar's core feature — visual click/scroll maps

Session recordings: Watch real user sessions

Ready-to-implement fixes: FixRoast gives code fixes; Hotjar gives raw data to interpret

Copy rewriting: AI rewrites every headline and CTA with 3 tone variants

AEO & GEO optimization: AI search visibility scoring — Hotjar doesn't address AI search

Core Web Vitals analysis: Performance scores with specific fix priorities

Competitor analysis: Side-by-side comparison with weekly monitoring

User surveys & feedback: Collect direct user feedback

Instant results (90 seconds): FixRoast delivers analysis instantly; Hotjar needs traffic data over time

No code installation required: Just enter a URL; Hotjar requires tracking script installation

Pricing Comparison

FixRoast

Free tier available, paid from $12/month

Hotjar

Free tier, paid from $32/month

The Verdict

FixRoast and Hotjar complement each other. FixRoast gives you instant AI analysis backed by real data — what's wrong and how to fix it. Hotjar shows you real user behavior over time. Use FixRoast to identify and fix issues fast, then use Hotjar (or free Microsoft Clarity) to validate with real user data.